Job Description


Category : IT Marketing-Social Media

Location/City : MA - Hampden


Digital Marketing Manager

Our client is currently seeking an experienced and talented Digital Marketing Manager to join their Marketing Department. They are one of the world's leading providers of school administrative software. Located in beautiful Hampden, Massachusetts, they develops and markets student information system (SIS) software solutions to schools in all 50 states and over 110 countries. The work environment is fast-paced, dynamic and ever-changing.

Responsibilities:

o The Digital Marketing Manager will possess a strong understanding of the role of the website and Web/SEO strategies in the overall marketing mix.

o Gain a thorough understanding of the existing website architecture.

o SEO is critical - manage and maintain existing search engine positioning, advance new SEO goals, and define website content development with proper SEO methodologies.

o Modify and enhance existing PHP-coded pages and content.

o Participate in other Marketing activities and company-related events (shows, training, etc.)

o Work closely with executive team, sales, development, support and training departments.

o Gain and maintain familiarity with products, and those of competitors.

Requirements and Skills:

o Bachelor's degree in Technology, Computer Science, Web Design or Web-related fields, or equivalent work experience.

o At least three years of Website Development/Management and SEO experience.

o Proficiency with HTML 5, PHP 7, SQL, CSS3, and JavaScript/jQuery.

o Experience working with MVC frameworks such as Symfony or Laravel.

o Experience with Responsive Website Design and Concrete 5 (or similar) Content Management System.

o Experience with the Git version control system.

o Proven experience with SEO and search engine marketing initiatives.

o Experience with pay-per-click advertising, Web analytics and other Web reporting products.

o Experience with Docker or Vagrant a plus.

o Experience with CI systems like Jenkins a plus.

o Experience with Adobe Creative Suite is a plus.

o E-commerce experience is a plus.

o Organized, with excellent project management skills and thorough follow-through.

o Creativity, graphic design experience and professional writing skills are a plus.

o Highly motivated, flexible, adaptable nature with a good sense of humor.

Industry Background Is A Plus:

o Understanding of software for the educational market.

o Basic knowledge of schools and the roles of educators and administrators.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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